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Skip the CMO. Skip the agency. Keep the growth.

Scout is built for founders and small teams. It learns your business, plans the work and writes 19 kinds of content, from LinkedIn posts and newsletters to case studies, press releases and web pages, the way you already write. No retainer. No overhead.

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LinkedIn, blog and email from one planNothing goes out without your yesBuilt in Helsinki
Scout· Kaari Advisory (example)

Where can I learn about your business?

kaariadvisory.fiLearn

Read 14 pages · 2 competitors · your last 20 LinkedIn posts

What you sellFractional CFO work for Nordic SaaS, seed to Series A
Who buysFounders who just raised and have no finance lead
Your voicePlain, numerate, a little dry. Short paragraphs.
Only you knowWhy most seed decks get the burn chart wrong

Why is finding new customers so hard?

Three channels, no time

The last blog post is from March. The newsletter template is still called "Draft 1". You posted on LinkedIn twice in September. Each one needs time you don't have.

ChatGPT sounds like nobody

You asked it for a newsletter. It opened with "In today's fast-paced world". Your clients would spot it in one line, so it never went out, and neither did the blog post or the LinkedIn draft.

No plan, so you do all the selling

You post when you remember, about whatever's on your mind. Nothing builds on the last thing, so nobody arrives already convinced. Every new client still takes five calls and a proposal written from scratch.

One conversation. Strategy, plan and posts done.

Tell Scout about your business once. It plans the quarter and writes every week.

Content that knows your business as well as you do

Give it your website and a short interview. It works out what you sell, who buys it, how you sound, and the things only you know.

  • Reads your site, your past posts and the competitors you name
  • Scans your industry every week for something worth saying
  • Gets sharper every time you edit a draft

All plans

Signature phrasing"Runway, honestly." · "Board-ready, not board-pretty."
This week's scanTwo Nordic VCs posted about down-round terms. Worth a take.

Learned from your 3 edits this week

Never wonder what to post again.

It picks the theme, maps the weeks and briefs you on Monday. When something changes, the plan changes with it.

  • One quarterly theme, tied to who you want to win
  • A Monday briefing you can answer in two minutes
  • New angles when a competitor or the news moves

All plans

Q4Be the person founders call after they raiseTheme
Mon"Travelling Thursday? I'll move that post to Friday."Briefing

Approve a week of posts in ten minutes

Posts arrive written from what you know, not what anyone could say. Approve, tweak or ask for another angle.

  • A LinkedIn post every weekday, scheduled for you
  • Replies drafted for the comments that matter
  • Nothing goes out until you say yes

All plans

Aino VirtaScheduled Tue 08:30

Most seed decks get the burn chart wrong in the same way. They chart spend. Boards read it as a promise.

Say it once. Publish it everywhere.

Every channel runs on what Scout already knows about you, so nothing starts from zero. It tells you when the next one is worth turning on.

  • Blog articles your posts can point to
  • A newsletter to the people who already like your work
  • Warm notes to people who engaged

Pro and Team

LinkedIn On
Blog On
Newsletter On
Video scripts Off

Get the whole team posting, without five different voices

Four people, one voice, one plan. Each posts as themselves, an admin keeps it on message, and colleagues approve each other's work.

  • Four seats, each with their own profile and drafts
  • Shared ownership of the company page and blog
  • Approve or edit a colleague's post before it goes

Team

Aino approved Jussi's post2 min ago
Elina's article is ready for reviewBlog · this morning

Flip one switch. It takes the lead.

Turn it on and Scout runs the week: moves posts when your diary changes, picks up news worth a take, and tells you what it did. You set the limits.

Scout takes the leadOn · you get a summary every Monday
AlwaysAsk before anything goes out under my name
AllowedMove, swap or rewrite scheduled drafts
AllowedAdd a new angle when a competitor moves
NeverComment on politics or name a client
This weekWorking
Moved Thursday's post to FridayYour calendar shows a flight Thursday morning
Mon 09:12
Drafted a take on the new Nordic VC termsTwo of your target funds posted about it
Mon 11:40
Replied to 3 comments, held 1 for youOne asked about fees. That's yours to answer.
Tue 16:05
Suggested a blog for the runway seriesReaders keep asking about runway in the comments
Wed 08:30
5posts out
11actions
2waiting for you

Everything you need to turn what you know into customers

Scout

Talk to it like a colleague. It runs the marketing and tells you what it did.

Strategy and quarter plan

One theme a quarter, tied to the clients you want to win.

Weekly industry scan

News and competitor moves worth a take, every week.

Writes the way you do

Keeps the phrases you actually use. Every edit teaches it.

LinkedIn, published

A post every weekday, scheduled and replied to.

Blog and newsletter

Articles and a monthly email from the same plan.

Warm outreach

Short notes to the people who engaged.

One-off pieces

Case studies, press releases, web pages and more, on request.

Team approvals

Colleagues review each other's drafts before they go.

Still deciding? Good. Ask us anything.

Do I need to know anything about marketing?

No. That's the job you're handing over. You answer questions about your business; Scout decides what to say, where and when, and asks you to approve it.

Will it sound like me?

It learns from your site, your past posts and your edits, and keeps the phrases you actually use. Every edit you make teaches it.

Does anything go out without my approval?

Not unless you say so. Even with "takes the lead" on, the rules are yours: you choose what it can move, rewrite or publish.

More answers in the Help centre.

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